Today’s key points included the shift from advertising dependency to audience/subscriber revenue is now a requirement; so many clients are doing “bad direct marketing” digitally and now coming back to recognizing the benefit of high value, media company created content; the importance of a “quality” relationship with your audience is essential before anything else is tried; and “Trust” is the key benchmark for brands – data privacy, protections, etc.

Posted by:deanhorowitz

Results-focused marketing leader who is deeply involved in the dynamics of building on- and off-line, profitable communities. Specialties: Experienced in business development, strategic planning, emerging media, evangelizing brands/companies, developing & launching new products (in print, digital, experiential), social media, sales & content management, databases, street-to-CEO sales, and all aspects of business leadership/management