How your store can create a winning retail experience that turns your customers into promoters.

Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business.

While the burgeoning trend for online retailers to launch brick and mortar stores in selected areas may feel like a win for those of us who appreciate traditional retailing, the data sets online retailers have already collected about retail customers represents a new type of threat. Aside from any economies of scale online giants may possess, they may already know more about your customers and your trading area than you do.

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Posted by:deanhorowitz

Results-focused marketing leader who is deeply involved in the dynamics of building on- and off-line, profitable communities. Specialties: Experienced in business development, strategic planning, emerging media, evangelizing brands/companies, developing & launching new products (in print, digital, experiential), social media, sales & content management, databases, street-to-CEO sales, and all aspects of business leadership/management