How your store can create a winning retail experience that turns your customers into promoters.
Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business.
While the burgeoning trend for online retailers to launch brick and mortar stores in selected areas may feel like a win for those of us who appreciate traditional retailing, the data sets online retailers have already collected about retail customers represents a new type of threat. Aside from any economies of scale online giants may possess, they may already know more about your customers and your trading area than you do.
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