Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business. Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is…

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What features are required when selecting an Audience “Listening” Survey Platform?

Every component involved in creating great content and programs requires the use of new technologies; particularly, a CX Survey research tool to help you engage with your audiences, segment and analyze data, and report on it in an actionable way. Here is a 6 point checklist of essential features required for the most useful and…

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