Workshop on NPS and Customer Experience Surveying
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Blog
Connectiv Webinar: The Paywall Shift – Turning Users into Subscribers
Joe May, Marketing Director – Pro Farmer, Byron Zanopoulo, Managing Director – Signet Research, and I are doing a webinar on April 25, 2019 @1:00 PM ET Please click on this link to register:
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What’s Your Event DNA? The Creation of Rapid Growth, Non-Clonable Programs
Impactful, growing, sustainable events begin with the creation of their unique DNA, yet, for so many media organizations, they are launched through a habitual process that rips the creativity out of its soul.
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What features are required when selecting an Audience “Listening” Survey Platform?
Every component involved in creating great content and programs requires the use of new technologies; particularly, a CX Survey research tool to help you engage with your audiences, segment and analyze data, and report on it in an actionable way. Here is a 6 point checklist of essential features required for the most useful and…
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Folio Mag article: Want a Paywall Transition? Compensate Your Content Teams Appropriately
To succeed in paid content, it is essential to reward those who convert visitors to paid subscribers. The most significant currency today is attention. The individuals who gain an audience’s attention and can effectively engage them with content are indispensable to a media company—and now, to general marketers, too. As media companies migrate their “open”…
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City and Regional Magazine Association Annual Conference
I am so excited about being invited to speak at CRMA’s Annual Conference in Minneapolis/St. Paul, MN (May 18 – 20, 2019). Great organization. I am in awe of what they do for communities throughout the country.https://citymag.org/
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Folio Mag article: “You’ve Decided to Implement a Paywall, Now What?”
Growing your subscriber base after moving content behind a paywall requires continuous research into customer satisfaction.
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Death of Excellence? Let’s Not Allow It To Happen
“Do you like your boss, I mean REALLY LIKE your boss? Then it is time to move on. You are not growing and somehow forgot why you are employed in the first place. Don’t like your boss, RESPECT them for how hard they push you to be better.”
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Social Media’s impact on Godfather 1 would have ruined the whole thing
If social media and smartphones were available a few decades ago, Godfather 2 and 3 would not exist. Godfather 1 would be a short film viewed only during film festivals and its only award, a Clio for driving record cannoli and fresh orange sales.
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How important is it to know what your customer is thinking?
It costs anywhere from $10 (retail) to $395 (technology/software) to gain a new customer (CAC = Cost of Customer Acquisition). How do you get to your number? One approach is by adding together the following: Marketing Campaign costs (SEO, SEM, Social Media, Sponsorships, Print Ads, Video, Content Marketing, Sales Literature, Research, Trade Shows, ) Wages…
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