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What features are required when selecting an Audience “Listening” Survey Platform?

Every component involved in creating great content and programs requires the use of new technologies; particularly, a CX Survey research tool to help you engage with your audiences, segment and analyze data, and report on it in an actionable way. Here is a 6 point checklist of essential features required for the most useful and…

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Folio Mag article: Want a Paywall Transition? Compensate Your Content Teams Appropriately

To succeed in paid content, it is essential to reward those who convert visitors to paid subscribers. The most significant currency today is attention. The individuals who gain an audience’s attention and can effectively engage them with content are indispensable to a media company—and now, to general marketers, too. As media companies migrate their “open”…

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How important is it to know what your customer is thinking?

It costs anywhere from $10 (retail) to $395 (technology/software) to gain a new customer (CAC = Cost of Customer Acquisition). How do you get to your number? One approach is by adding together the following: Marketing Campaign costs (SEO, SEM, Social Media, Sponsorships, Print Ads, Video, Content Marketing, Sales Literature, Research, Trade Shows, ) Wages…

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