IdeaSoil

April 17, 2019

Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business. Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is…

April 16, 2019

Innovation Summit with Steve Wozniak

Interesting learning the perspectives of a hero to so many.

April 14, 2019April 14, 2019

IdeaSoil is participating in a great webinar: “Creating a Winning Experience that turns Customers into Promoters.” Please register. This will be 45 minutes that assist furniture retailers in a highly competitive landscape.

Furniture Retailer Webinar

April 6, 2019

Join us at our High Point Furniture Market seminar: Creating a Winning Retail Experience That Turns Customers into Promoters

Workshop on NPS and Customer Experience Surveying

April 4, 2019

Connectiv Webinar: The Paywall Shift – Turning Users into Subscribers

Joe May, Marketing Director – Pro Farmer, Byron Zanopoulo, Managing Director – Signet Research, and I are doing a webinar on April 25, 2019 @1:00 PM ET Please click on this link to register:

March 20, 2019March 21, 2019

What’s Your Event DNA? The Creation of Rapid Growth, Non-Clonable Programs

Impactful, growing, sustainable events begin with the creation of their unique DNA, yet, for so many media organizations, they are launched through a habitual process that rips the creativity out of its soul.

March 14, 2019March 21, 2019

What features are required when selecting an Audience “Listening” Survey Platform?

Every component involved in creating great content and programs requires the use of new technologies; particularly, a CX Survey research tool to help you engage with your audiences, segment and analyze data, and report on it in an actionable way. Here is a 6 point checklist of essential features required for the most useful and…