Folio article: Approaching Paid Subscription Growth Like It’s 2019

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet,…

Read More

IMAG – Indie Edge Conference

Today’s key points included the shift from advertising dependency to audience/subscriber revenue is now a requirement; so many clients are doing “bad direct marketing” digitally and now coming back to recognizing the benefit of high value, media company created content; the importance of a “quality” relationship with your audience is essential before anything else is…

Read More

Creating a Winning Retail Experience That Turns Customers into Promoters

Webinar today @ April 17, 2019 11 AM PST Please join Byron Zanopoulo, Managing Director of Signet Research, and me as we conduct today’s webinar for home furnishing retailers. Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large…

Read More

Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business. Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is…

Read More