Commercial Architecture’s Media Assets Acquired By IdeaSoil, LLC

PR Newswire FOR IMMEDIATE RELEASE COMMERCIAL ARCHITECTURE’s MEDIA ASSETS ACQUIRED BY IDEASOIL, LLC Brand Undergoing Design and Content Upgrades, Enhanced Focus on Architects & Building Owners/Developers and an Aggressive Expansion into New Media Platforms Chicago, IL (August 1, 2019) — IdeaSoil, LLC announces its acquisition of Commercial Architecture magazine, a leading publication in the commercial construction…

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Folio article: Approaching Paid Subscription Growth Like It’s 2019

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet,…

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Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business. Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is…

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