How important is it to know what your customer is thinking?

It costs anywhere from $10 (retail) to $395 (technology/software) to gain a new customer (CAC = Cost of Customer Acquisition). How do you get to your number? One approach is by adding together the following: Marketing Campaign costs (SEO, SEM, Social Media, Sponsorships, Print Ads, Video, Content Marketing, Sales Literature, Research, Trade Shows, ) Wages…

Read More

Paving the Purchase Funnel with Actionable Content

Reviving media’s importance in a company’s marketing strategy only requires a slight shift in the content creator’s thinking. But for most, it is seismic. This has provided an opening many companies, agencies, and freelancers are filling. Simply stated, this opportunity resides in content associated with each stage of the Purchase Funnel. Delivered across platforms. The…

Read More