Commercial Architecture’s Media Assets Acquired By IdeaSoil, LLC

PR Newswire FOR IMMEDIATE RELEASE COMMERCIAL ARCHITECTURE’s MEDIA ASSETS ACQUIRED BY IDEASOIL, LLC Brand Undergoing Design and Content Upgrades, Enhanced Focus on Architects & Building Owners/Developers and an Aggressive Expansion into New Media Platforms Chicago, IL (August 1, 2019) — IdeaSoil, LLC announces its acquisition of Commercial Architecture magazine, a leading publication in the commercial construction…

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Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business. Too many media companies are falling into the one-off trap in content marketing. Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is…

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Folio Mag article: Want a Paywall Transition? Compensate Your Content Teams Appropriately

To succeed in paid content, it is essential to reward those who convert visitors to paid subscribers. The most significant currency today is attention. The individuals who gain an audience’s attention and can effectively engage them with content are indispensable to a media company—and now, to general marketers, too. As media companies migrate their “open”…

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