An IDEA is a purpose or reason for doing something. A great idea breaks through and changes the competitive landscape forever by positively changing how individuals and society functions. SOIL provides sophisticated nourishment that enlivens ideas so they can grow, are sustainable and realize their highest potential.

IdeaSoil is designed to be a potent, eclectic mix of products, services, strategies, and experience that provides accelerated growth for the companies willing to plant their opportunities in its soil.