How important is it to know what your customer is thinking?

It costs anywhere from $10 (retail) to $395 (technology/software) to gain a new customer (CAC = Cost of Customer Acquisition). How do you get to your number? One approach is by adding together the following: Marketing Campaign costs (SEO, SEM, Social Media, Sponsorships, Print Ads, Video, Content Marketing, Sales Literature, Research, Trade Shows, ) Wages…

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