How important is it to know what your customer is thinking?

It costs anywhere from $10 (retail) to $395 (technology/software) to gain a new customer (CAC = Cost of Customer Acquisition). How do you get to your number? One approach is by adding together the following: Marketing Campaign costs (SEO, SEM, Social Media, Sponsorships, Print Ads, Video, Content Marketing, Sales Literature, Research, Trade Shows, ) Wages…

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When have we grown just enough?

For so many of us, continual growth is an obsession. We either grow or die. That doesn’t mean there is an underlying issue that needs resolution but instead a curiosity that is so massive in thirst that budgets, analytics, followers, audience, performance,… essentially all measures, are just the starting point. If you don’t know anything…

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